AMA has been delivering nationally recognised training since the year 2000. AMA Leads the education landscape with training that is innovative and progressive, which inspires and empowers

About Us

The Founder

Leanne Bennet


Leanne is a mum of 4 and started out her career in makeup and beauty in 1996 with two toddlers at home.

Leanne was looking for a career that could work around her family. She was keen to have the flexibility to work her own hours and get paid what she was worth without sacrificing her time with her growing family.

After studying makeup and beauty she set her sights on building a business that provided brides with a complete makeup, hair and beauty experience from the comfort of their home.

Leanne success resulted in various business and industry awards including finalist in the prestigious ABIA awards (Australian bridal industry academy)

The Beginning of AMA

Leanne had a dream to establish her own make up and beauty school to train others with the same passion and on the 4th April 2000,  she launched Artistry of Makeup Academy,

In the foundation years of the Academy Leanne taught all of the classes Today, Leanne’s Role of founder and Principal of AMA sees her doing what she loves most inspiring the next generation of Makeup artists, helping people discover what a career in makeup will look like for them.

“My own personal mission statement is to Inspire and empower others to take charge of their lives and live out their life’s purpose says Leanne. We not only focus our training on the skills and techniques  to become a qualified artist. We teach our students the business building and marketing knowledge they need to be a success in this industry”


Team 12

The Team at AMA

The Team of trainers and support team have over 85 years collectively in the makeup and beauty industry .All of AMAs trainers have their own successful  freelance business and contract to AMA.

“It is extremely important to me that all of our training staff are working freelance makeup artists with their own clients that they have built from scratch “says principal and Founder Leanne Bennett. “How else would they know how to teach the latest techniques and advise our students on how to set up and market their own freelance business if they are not doing it themselves “

Along side the training team stands the Student Experience Services team ensuring that every step of the students journey from enrolment to graduation is taken care of.

“Im super proud of my team” says Leanne. They are an AMAzing group of women who really care and go above and beyond.

What our trainers have to say


Take charge with AMA

You’re allowed to have fun while making money

Do you want to spend the rest of your life working for someone else?

Letting them decide when you work, how much you get paid, and what you can or can’t do?

At AMA you’ll learn everything you need to turn your passion for makeup, into your new side hustle, part-time job, or even career.

You can work as a freelance makeup artist, or create your own full-blown business.

But most importantly – you’ll be the one in charge.

You’ll be learning from industry professionals that have taken the leap themselves to create their own businesses.

They are up to date with the latest trends and techniques. So you’ll be ready to start your own business right after graduating.

The AMA difference:

  • Develop techniques that transfer to all makeup looks and doesn’t rely on trends
  • Learn to customise looks to suit the individual and be able to adapt to any client
  • Discover the business side of things and be prepared to start a successful business
  • Earn the freedom of working your own hours, setting your own rates, and being your own boss.

Stop missing out on all the fun

Start Doing Something You Love
Book a Makeup Discovery Call

Think you are ready to start your journey with AMA? Need more information? Book a Course Consult with an expert to find out if you are the right fit for AMA and figure out the best way to start your journey.