Girl in a jacket

About us

The founder


Leanne Bennet

Leanne Bennet


Leanne is a mum of 4 and started out her career in makeup and beauty in 1996 with two toddlers at home.

Leanne was looking for a career that could work around her family. She was keen to have the flexibility to work her own hours and get paid what she was worth without sacrificing her time with her growing family.

After studying makeup and beauty she set her sights on building a business that provided brides with a complete makeup, hair and beauty experience from the comfort of their home.

Leanne success resulted in various business and industry awards including finalist in the prestigious ABIA awards (Australian bridal industry academy)

The Beginning of AMA

Leanne had a dream to establish her own make up and beauty school to train others with the same passion and on the 4th April 2000,  she launched Artistry of Makeup Academy,

In the foundation years of the Academy Leanne taught all of the classes Today, Leanne’s Role of the founder and Principal of AMA sees her doing what she loves most inspiring the next generation of Makeup artists, helping people discover what a career in makeup will look like for them.

“My own personal mission statement is to Inspire and empower others to take charge of their lives and live out their life’s purpose says Leanne. We not only focus our training on the skills and techniques  to become a qualified artist. We teach our students the business building and marketing knowledge they need to be a success in this industry”


The Team at AMA

The Team of trainers and support team have over 85 years collectively in the makeup and beauty industry .All of AMAs trainers have their own successful  freelance business and contract to AMA.

“It is extremely important to me that all of our training staff are working freelance makeup artists with their own clients that they have built from scratch “says principal and Founder Leanne Bennett. “How else would they know how to teach the latest techniques and advise our students on how to set up and market their own freelance business if they are not doing it themselves “

Along side the training team stands the Student Experience Services team, ensuring that every step of the student's journey from enrollment to graduation is taken care of.

“I'm super proud of my team,” says Leanne. They are an AMAzing group of women who really care and go above and beyond.


What our trainers have to say


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